Made for caregivers, by caregivers

Hi Friend.

Now, more than ever, they are searching for a friendly face.

See the Toolkit Our Story

A physical toolkit and AI companion for families navigating dementia. Built for the moment of diagnosis. Designed for every hard moment after.

11M
Unpaid Alzheimer's caregivers in the U.S.
6.9M
Americans currently living with Alzheimer's
450K
U.S. veterans living with Alzheimer's today
9:41
Wednesday, March 11
Hi
Hi Friend
A message for Ryan, from Liana
"Ryan, I know you love to drive. Let's talk before you go."
Key fob app opened
Watch Now

No roadmap exists at diagnosis.

Families leave the neurologist's office with a diagnosis and no guidance. The resources exist. They just never reach caregivers when they need them most.

The hardest moments happen at home.

Driving. Banking. Sundowning. Medication. Caregivers navigate these daily without scripts, without training, and without support.

Caregiver isolation is the standard experience.

Most caregivers piece everything together alone. That is not a personal failure. It is a systemic gap. Hi Friend closes it.

Ryan and Liana Redshaw
Ryan and Liana Redshaw Circa 2019   Hi Friend Toolkit

Why Hi Friend.

The gap is real.
I know because I lived in it.

My husband Ryan was diagnosed with a TBI and early-onset Alzheimer's at 33. Thirty-three years old.

There was no onboarding. No one handed me a guide at the neurologist's office. No scripts for the conversation about the car keys, or the banking app, or the fifth time that day he asked me the same question. I found every resource on my own. I wrote every script myself. I made every safety decision alone, in real time, with no framework and no support.

What I did not know then was that this is not a rare experience. It is the standard one. There are thousands of caregivers navigating TBI, early-onset Alzheimer's, and combat-related dementia right now. All of them starting from zero on day one.

Hi Friend exists because that gap is not acceptable.

No caregiver should have to piece this together alone.

2025 Elizabeth Dole Foundation Fellow  ยท  Mission Moment Speaker, Alzheimer's Rita Hayworth Gala

The Physical Toolkit

What is
Inside

Every Hi Friend Toolkit is a complete, ready-to-use caregiving resource handed to families at the moment of diagnosis.

Hi Friend Toolkit box
Hi Friend Toolkit  ·  Physical Box

Hi Friend Conversation Guide  ยท  Included in every box

Conversations

Conversation Card Deck

Trauma-informed scripts for driving, finances, safety, and loss of independence. The hardest conversations, already written.

Education

FAST Disease Progression Guide

Disease staging at a glance. Caregivers understand what is happening now and what comes next.

Tracking

Symptom and Behavior Tracker

A structured booklet to track changes over time. Critical for VA and medical appointments.

Safety

Safety Planning Worksheet

Step-by-step home safety checklist covering wandering, driving, medications, and early warning signs.

Legal

Legal and Financial Checklist

Power of attorney, financial protections, fiduciary support, and steps to prevent exploitation.

Digital Access

QR Access Card

One scan unlocks the Hi Friend Companion. The digital layer extends what the box started.

Partners

Community Partner Cards

Physical cards connecting families to caregiver communities, 24/7 helplines, and VA resources. You are not starting from zero.

The box is where it starts.
The app is where it stays.

The Hi Friend Companion extends the toolkit digitally. A caregiver records guided videos once. An AI system intercepts the hardest moments and delivers the right one automatically, every time.

The Hi Friend Companion

The caregiver records it once.
The AI handles it from there.

You are not in the room for every hard moment. Hi Friend is. It learns your loved one, reads the moment, and delivers the right message at the right time.

1

You record from guided scripts.

Hi Friend provides trauma-informed templates. warm, playful, calm. You record them in your own voice, on your phone. Or describe a situation and AI writes a custom script for that exact moment.

→
2

You set the triggers.

Key fob app. Banking app. 5pm every evening. You choose which moments need an intercept, assign a video to each one, and walk away. The app watches from that point forward.

→
3

The AI decides what plays.

When a trigger fires, the AI reads the context. time of day, behavior patterns, what has worked before. and plays the right video. It learns. It adjusts. It gets more accurate over time.

Guided Script Templates

Your voice.
Our guidance.

Every video a caregiver records starts from a trauma-informed template. written with clinical precision, designed for the specific moment. Three tones. Every scenario. You bring the face and the love. We bring the words.

Warm and Gentle
For confusion, fear, and moments that need calm above all else
Bright and Playful
For redirection. pulls them toward something instead of stopping them
Calm and Grounding
For agitation and escalation. steady, slow, familiar

AI Script Generation

No script for your moment?
Describe it. We'll write it.

Type what is happening right now. The AI generates the exact right words. trauma-informed, stage-appropriate, and ready to record.

AI Script Generator

"My dad keeps trying to open the banking app. He thinks someone is taking money from him. He gets scared and upset when I try to explain."

Generated Script

"Dad, your money is safe. I checked it myself this morning. You do not need to worry about that right now. I have it handled. Can you come sit with me for a few minutes? I could really use your company."

For Caregivers

Tools for every hard moment.

Scripts, triggers, and an AI that writes what you cannot find. You set it up once. Hi Friend handles the rest.

Trauma-Informed Script LibraryPre-written templates for driving, banking, sundowning, resistance to care.
AI Script GenerationDescribe the situation. Get the exact words in real time.
Behavior Pattern TrackerLog what you see. The AI surfaces what it means.
Trigger DashboardSee which triggers are active and when messages have played.
For Your Loved One

A familiar face. At the right moment.

They do not interact with an app. They do not press anything. A video simply appears. full screen, automatic. from someone they love, at the exact moment they need it most.

Before they reach for the car keysA warm redirect before the engine starts.
When sundowning hitsA calming message plays automatically every evening.
When the banking app opensA loving intercept before any transaction begins.
When fear takes overThe right voice, at the right moment, before panic escalates.
Hi Friend
AI
Companion

The AI learns your loved one over time.

Every interaction teaches the system something. Which messages worked. Which did not. What time of day your loved one is most responsive. What tone lands and what escalates. The caregiver logs outcomes. The AI adjusts. The longer you use Hi Friend, the more precisely it serves your specific situation. This is not a one-size-fits-all tool. It becomes yours.

Pocket of Friends

No one carries this alone.

The caregiver builds the circle. Hi Friend keeps it close. When a hard moment arrives, the people who love your person show up, even from a distance.

Step 1

Build your circle

The caregiver invites family, friends, and former battle buddies to join their person's Pocket of Friends. No app download needed.

Step 2

Hi Friend reaches out

When a hard moment is approaching, Hi Friend sends a simple text to the circle. No pressure. Just an invitation to show up.

Step 3

A friendly face appears

Josh records a quick video from his phone. It goes straight into Ryan's library. The next time Ryan is struggling, he sees Josh's face.

A message Josh receives

Hi
Hi Friend
text message

Hi Josh. Your buddy Ryan is having a hard time letting go of driving. It means a lot to him when he hears from you. Want to record a quick message to help him through it?

Record a Message for Ryan

The people who love Ryan are already in his corner. Hi Friend just gives them a way to show up.

What Ryan sees

J
Josh
A message for you, Ryan

"Hey Ryan, buddy. Just wanted to say hi.
You are not alone in this."

Smart Triggers

Set it once. It runs itself.

Works like a screen-time manager. Instead of blocking, it intercepts with the right message at the right moment.

1

App-Based Triggers

When a monitored app opens, Hi Friend intercepts before any action is taken. The caregiver sets which apps to watch. The system does the rest.

Banking app opensTrusted face appears before any transfer begins.
Key fob or car app opensDriving video plays before the engine starts.
Any monitored appCaregiver selects which moments need a message.
2

Time and Location Triggers

Some moments are predictable. Hi Friend meets them automatically, every day, without the caregiver having to do anything.

5pm every eveningSundowning video plays automatically.
Medication timeA warm reminder in a familiar voice.
Location-based alertsTriggered when they approach a monitored area.

No caregiver should have to do this alone.

And now, they do not have to.

Hi Friend is coming. Be the first to know when it is ready.

Get Notified Partner With Us